Software Developer Resources: Getting The Edge
For the past year or so I have been reader of Shareware Promotion’s Software Marketing blog. Although I have never used their services, the content and information that Dave Collins writes about has always been very interesting and extremely useful.
Recently he has stopped posting to his blog and instead moved all of his future content, and insight, to a monthly newsletter. I have been a subscriber of his newsletter for a few months now and can highly recommend it to any software developer.
The newsletter talks a lot about Google adwords, search engine optimization, and general marketing advice.
What caught my attention in last months issue was not necessarily what he spoke about, but how he used his advice in the article he wrote. The article was about seeing the world through the eyes of your customers. Knowing what they need and delivering it to them, without the extra fluff. When you can identify what your customers need, and what problem you are solving, you won’t have to overwhelm them with so much information about every feature or service you offer.
The newsletter is free, so there is no reason why you shouldn’t be a subscriber.
Technorati Tags: microISV, marketing, software marketing, google adwords, shareware promotions
November 28th, 2006 at 12:14 pm
I was fortunate to meet Dave at ESWC2006 earlier this month, and sit on a couple of panels with him. He’s forgotten more about how Google works than I ever want to know!
Thanks for the heads up re his monthly newsletter.